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Facebook translated into Spanish
by Carlos Pinho, February 8th, 2008
Facebook has introduced a Spanish version of its popular social networking website as part of efforts to attract new audiences. It said this was the first of several languages besides English that the site plans to offer, with French and German versions expected soon.
Facebook experienced a huge growth in user numbers during the past year, but now faces stiff competition.
The firm said 60% of its 64 million users were from outside the US.
Tags: Communities, Facebook, web
February 8th, 2008 at 3:35 pm
Facebook took a long time to finish this important task to open their platform massively to spanish-speaking users.
In the meanwhile, diffent social networks have been working hard to get the attention of those users and communities.
An example of it its Sonico.com (http://www.sonico.com) that in less than 6 month from the first release have registered more than 7 million hispanic members and gaining an average of 100k new daily to become the biggest and fastest spanish social network.
But the question here is beyond this topic.
Is this Facebook´s move enough to get new hispanic users?.
I dont think so.
Obviously, this will help and probably a new wave of members will join, but to get the “mass network effect” they will need to work hard and not only relay to “users workforce” to adapt their strategy for this new market. Also, some other core releases and along term commitment is needed in order to adapt the site to the idiosyncrasy of latam and spanish speaking users.